Sony Alpha DSLR-A550 14.2MP Digital SLR Camera (Body Only)

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List Price: $830.99
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Step up for the Sony a550. Enjoy the spectacular imagery of 14.2 megapixels with ISO 12800 sensitivity. Experience the versatility of Quick Auto Focus Live View or MF Check Live View on the tiltable 3.0-inch LCD screen. Discover outstanding response of as much as 7 fps of continuous shooting.

Alpha A550 Highlights
14.2 megapixels for amazing pictures
This camera's 14.2 megapixel resolution creates incredible detail and gorgeous enlargements. The all-new Sony Exmor CMOS image sensor ensures state-of-the-art response. The large, APS-C format means high sensitivity, powerful depth-of-focus control.

Superb in low light (ISO 12800)
An all-new Sony's Exmor CMOS image sensor employs new low-noise processing, for uncommonly clear pictures. The BIONZ image processor with chroma noise reduction helps achieve low noise all just how up as much as ISO 12800, with out sacrificing resolution.

More responsive Live View
All DSLR Live View systems enable you to definitely compose shots within the LCD monitor, equally as you'd probably with a point-and-shoot camera. But don't assume all Live View systems are created equal. Some please take a painfully long time because of it to focus. Some even black your LCD before focus. Either could cause that you miss shots. Sony's Quick Auto Focus Live View solves these problems, making it simpler to get the best shot.

Quick Auto Focus Live View
Unlike competing cameras, the DSLR-A550 is equally as responsive in Quick Auto Focus Live View mode like optical viewfinder mode. That's because, unlike the others, the a550 uses the same "phase detection" auto focus for Live View as to the optical viewfinder. While other Live View systems are severely restricted, Sony's performs superbly any time--even if you're shooting handheld or chasing after moving subjects like kids or pets.

Manual Focus Check Live View
For critical focus in macro and tripod shooting, the a550 also offers Manual Focus Check Live View. Temporary 7x and 14x zoom views enable you to focus on extremely fine detail while the 1x view shows 100 percent framing in the LCD.

Face Detection technology
The a550 enhances Quick AF Live View shooting with Face Detection technology, which can help you obtain the best shot by recognizing faces and applying the right focus, exposure and white balance. World's first Face Detection system to be effective with fast, high-precision "phase detection" Auto Focus.
Smile Shutter technology
Another Quick AF Live View enhancement, Smile Shutter technology automatically takes the shot when your subject smiles. Works with Quick Auto Focus Live View to capture spontaneous moments, making the real difference from a missed shot and a cherished memory.
Tiltable 3.0-inch LCD
Even if you're completely comfortable while using optical viewfinder, Sony's tiltable LCD empowers your photography with a different point of view. Helps you frame high and low-angle shots that might well be hit or miss. The LCD tilts down or up 90 degrees to capture a child's first steps or shoot on the crowd. The 3.0-inchLCD features 921,600 pixels and Sony's Clear Photo LCD display technology.
Up to 7 fps of continuous shooting
Up to 7 frames per second in speed priority mode can capture the decisive moment in sports or obtain the ideal baby photo. You are able to also shoot at around 4 fps with Quick Auto Focus Live View.

Auto HDR included in camera
High Dynamic Range (HDR) photography captures more scene contrast when compared to a single exposure are designed for by combining two exposures into one incredible shot. Until recently, you needed a pc and editing software to savor HDR. Now the a550 has Auto HDR built in. Handles severe backlighting along with other high-contrast scenes. Captures inside a split second. (Recommended for still subjects.)
Advanced DRO in action
Dynamic Range Optimizer
Dynamic Range Optimizer improves results with backlit subjects and recovers details hidden in shadows. Normal DRO improves detail using standard gamma curves for fast shot-to-shot response time, while Advanced DRO adjusts dynamic range area-by-area for greater accuracy.

SteadyShot INSIDE stabilization
Image stabilization helps you're taking blur-free shots by compensating for camera shake. Typical DSLR systems build image stabilization into selected lenses only. SteadyShot INSIDE image stabilization is built in the camera body itself. You'll reduce blur with every a-mount lens, including macro and wide-aperture standard zoom lenses.

Smart Teleconverter 2x Digital Zoom
In Quick Auto Focus Live View mode, you can extend the optical zoom of your respective lens with digital zoom. One touch zooms in at 1.4x, while a second touch advances to 2x zoom. The system reproduces pixels on a 1:1 basis so there isn't any degradation in picture quality.

Powerful Supplied Software
To enable you to refine and manage your images, the a550 is built with comprehensive computer software, including Image Data Converter SR, Image Data Lightbox SR and Picture Motion Browser (PMB).(Compatible computer required, not included)

BIONZ image processor
A newest version of Sony's BIONZ image processor uses chroma noise reduction to deliver high-resolution, low-noise photos even at ISO 12800 sensitivity. This powerful Sony Large Scale Integrated circuit (LSI) also delivers fast processing for quick response on data-intensive 14.2-megapixel images.

Help Guide and Graphic Display
An informative on-screen Help Guide and Graphic Display provide ready mention of advanced camera functions. The Help Guide explains the camera's modes and settings, while the Graphic Display clarifies the partnership between aperture and shutter speed, too as the result each has on photographic results.

HDMI output for HD viewing
Connect your camera to your compatible HDTV and play back your images in stunning high definition. The a550 includes an HDMI output (HDMI cable required, sold separately). In addition, the BRAVIA Sync system works together compatible Sony BRAVIA HDTVs permit you control camera playback using the television's remote.
Eye-Start Autofocus
Eye-Start Autofocus
For maximum speed, Eye-Start Autofocus begins focusing right while you raise the camera in your eye. And so the camera is ready to trap the perfect moment.

9-Point AF Sensor
To obtain the best shot within a wide variety of situations, the a550 utilizes a 9-Point AF Sensor with Center Cross. In addition, predictive focus control automatically calculates the career of fast-moving subjects, great for pictures of youngsters and pets.

Six Creative Style settings
Control the way the camera processes your images with six finishing styles: Standard, Vivid, Portrait, Landscape, Sunset and B&W. You are able to even fine-tune contrast, saturation, and sharpness for a personal taste.
Anti-Dust Technology helps maintain your CMOS imager clean
Built-in Auto Pop-Up Flash
To allow you to shoot more effectively, the built-in flash automatically pops up and fires as required once the camera is defined to certain scene selection modes. The built-in flash also triggers a wireless accessory flash (sold separately). The integrated hot shoe enables you to expand your lighting options using a selection of accessory flashes (sold separately).

Anti-Dust Technology
Anti-Dust Technology helps maintain the CMOS imager clean, leading to consistently better pictures. First a static-free coating on the CMOS filter helps repel dust. Then vibration automatically dislodges dust in the CMOS every time you shut off the camera.

Up to a 1000 Shots of life of the battery
Take around 1000 shots on the single charge (optical viewfinder mode); as much as 520 shots (Live View mode) with Sony Stamina battery power. Sony's InfoLITHIUM battery system enables one to begin to find out the percent of power remaining, so it is achievable to keep shooting in confidence.

PhotoTV HD compatibility
PhotoTV HD compatibility enables you to automatically create high-resolution thumbnails optimized for viewing over a compatible Sony BRAVIA HDTV.

Six Scene Selection Modes
To help you obtain the shot, Scene Selection Modes optimize the digital camera settings for common shooting situations. Just turn the Mode Dial to pick from Portrait, Landscape, Macro, Sports, Sunset, and Night View modes.

Index and Slide Show Display
Quickly research your photos using 4- or 9-frame index views, or as an automatic slide show with fade-in/fade-out effect.

Dual Media Slots
For cost-effective, convenient storage and sharing of one's images, the a550 accepts Memory Stick PRO Duo/Memory Stick PRO-HG Duo and SD/SDHC media (sold separately).
Model Features: 14.2MP, CMOS image sensorTwo types of Live ViewFace DetectionSmile Shutter technologyTiltable 3.0" LCDUp to 7 fps continuous shooting
The Camera for Photographers
For an increased amount of performance, intensify to the Sony a550 DSLR camera. Enjoy the liberty of Quick Auto Focus and Manual Focus Check Live View around the tiltable 3.0" LCD. Experience the responsiveness of as much as 7fps Speed Priority mode. Relish the clarity of 14.2MP and up to ISO 12800 sensitivity. Capture the complete range of light and shadow with Auto HDR.

Expanded Live View Flexibility
With two Live View modes, the a550 expands your shooting opportunities. Quick Auto Focus Live View uses an additional imager, eliminating the main focus delay of other systems. Manual Focus Check Live View provides precise 100% view and 7x/14x focus magnification for macro and tripod shots. The 921K 3" LCD tilts permit you frame everywhere angle shots.

Image Quality and High Sensitivity
An all-new 14.2-megapixel Exmor CMOS image sensor and BIONZ image processing engine delivers significantly improved image quality with high-sensitivity shooting at around ISO12800. Plus, separate chroma and luminance processing reduces noise in high sensitivity shots without blurring fine detail.

Dynamic Range Management
To capture the highlight and shadow of high contrast scenes, a550 features both DRO and Auto HDR modes. DRO analyzes areas of your image to recover shadow detail while Auto HDR instantly takes two shotsone for highlights and something for shadows, and combines them for the single, incredible image past the limits of a single exposure, right within the camera.

Responsive High-speed Shooting
Focus over a subject fast with all the a550's 9-area tracking auto focus system, possible during Live View mode. Capture the decisive moment in sports with a fast shutter speed and 5 frames/sec continu




14.2-megapixel resolution for incredible detail; new Sony Exmor CMOS image sensor
Body only; lenses sold separately
Quick Auto Focus Live View for composing shots in the LCD monitor; Manual Focus Check Live View enables critical focus in macro and tripod shooting
Auto HDR (High Dynamic Range) captures more scene contrast than a single exposure can handle by combining two exposures into one shot
Dual media slots for Memory Stick PRO Duo/Memory Stick PRO-HG Duo and SD/SDHC media (sold separately)